While the principles and advice in that column apply to all of the "big three" search engines, there's one QS factor that's only part of Google AdWords: the Account Quality Score. It affects keyword minimum bids -- the bid prices Google says are the lowest ones Google will accept in order for a keyword to be eligible for ad display. Late last year, many advertisers noticed minimum bids suddenly skyrocketing, and a shout arose throughout the blogosphere that has still not died down.
The Account Quality Score: Money Pit for the Uninformed
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5672 days ago
Made Hot by: on November 11, 2008 2:36 am
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