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If you’re no stranger to digital paid media then you’re probably no stranger to the AdChoices icon that often accompanies ads you’ve been served. Although the AdChoices icon has been around for awhile, it will soon be introduced to ads that haven’t previously carried it — Facebook Exchange ads. Read More

Newsletters are a great way to keep in touch with your customers, but if you don’t have exciting or interesting content to share, it can be extremely difficult to get them to read your blasts. Sometimes, the trick is to create intense and creative short-term campaigns that are designed to engage an Read More

Although both the San Francisco 49ers and the Baltimore Ravens were major winners in the social space this week, the accounts that caught our eye were the ones that took the most unexpected part of Sunday’s game and turned it into a humorous branding opportunity. The power may have gone out, but th Read More

Social media has evolved into a natural extension of the customer service process. Now, instead of turning to contact forms or phone numbers, frustrated customers are quick to write a tweet or Facebook wall post to voice their problems. Although this can be easier and more convenient for customers, Read More

How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an opportunity to try out some clever marketing techniques and put together some creative imagery. Be our valentine, and check out a few Read More

Studies have shown that it’s more expensive to acquire a new customer than to keep a current customer. Of course, in order to keep those current customers, brands have to make sure that they’re satisfied and willing to come back again and again. The easiest way to do this is to gather feedback from Read More

They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although they can be a great source of publicity for the sponsor and the host, they can also cause problems if no guidelines are in Read More

Ever since the introduction of the Facebook brand page, there’s been a lot of discussion about the best days and times to schedule posts. The truth is, it’s difficult to make accurate assertions when the interaction and engagement rates vary so much from industry to industry. Read More

Pinterest was the social media darling for every brand last year, and although its community continues to grow, many brands have reduced the time they spend on it. Maybe they jumped on the Pinterest boat too quickly, maybe they didn’t discuss their goals — whatever the case, brands can easily regai Read More

Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a certain amount of loyalty between the brand and the consumer, a fashionista will probably frequent her favorite st Read More