BizSugar.com › Social Media › 4 Elements of a Great Non-Profit Social Strategy

Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a certain amount of loyalty between the brand and the consumer, a fashionista will probably frequent her favorite store on a weekly basis. Compare that to food bank supporters who only donate goods a few times a year. Although the aims of non-profit brands vary widely, there are a handful of social tactics that they can all use to their advantage