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Twitter is an excellent resource for brands, but without followers, you’re simply speaking to no one. Creating engaging Twitter content and providing great products and services isn’t always enough to win you followers, though. In order to find new followers, you often need to take the initiative t Read More

Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create a great New Year’s promotion, though, is a little forethought and planning. You can easily get your brand off to a great start in 2013 with a cre Read More

The popularity of flash sites like Rue La La, Beyond the Rack and Fab has grown exponentially in the last year, inspiring many brands — both well-known and lesser-known — to partner up and offer their products through them. Of course, brands can still reap the benefits of a flash sale by simply hos Read More

One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the name they know makes it more personal and something they can more easily relate or react to (think Steve Jobs and Apple or Marissa Mayer and Read More

It can be difficult to get customers to engage with your brand, especially if your product or service is something your customers don’t interact with on a daily basis — like insurance. So, if you can provide your fans and followers with services that they can use directly on your Facebook profile, Read More

Infographics have dramatically increased in popularity in recent years. So much so, in fact, that entire sites have been dedicated to them and sites likes Mashable highlight them in article titles. But creating them can be harder than it seems. If you want to create an attractive, effective, sharea Read More

Hotels from Motel 6 to Hilton quickly embraced the social space, and with good reason. A study found that the Lenox Hotel’s social media promotion generated $55,000 in revenue and 257 room nights. If you want fans and followers to keep coming back to your hotel’s Facebook account, though, it’s impo Read More

The jury may be out on the effectiveness of meme marketing, but that hasn’t stopped brands from Starbucks to “Futurama” from embracing it in all of its glory. Memes aren’t right for every brand, but if you think they might bring some extra attention to your brand’s social presence, here are some th Read More

As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like Pinterest, but there are some apps and features that brands can use in their Twitter and Facebook accounts that they might not be awa Read More

When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered ways to get your brand’s Facebook page ready for the holidays, and ways for brand marketers to get the most out of Twe Read More