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Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a plan of action. Fortunately, there are a few easy to follow best practices that can exponentially increase your ads’ effectiveness. Read More

It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for those of us who need something with a few more bells and whistles, and an interface that just invites multitasking, t Read More

When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for answers. As customers turn more and more to Facebook than customer service hotlines or forms on a brand’s official site, brand Read More

Although many brands have turned most of their attention to marketing to fans and followers via social sites, email marketing remains one of the most direct and effective ways to reach and engage customers. In fact, best practices for email marketing have simply changed to include the opportunities Read More

According to recent research by Invesp, online holiday sales account for a hefty chunk of e-commerce sales. It’s estimated that online holiday sales will account for 24.3% of total e-commerce sales in 2012. Invesp also identified the five factors that most influence holiday shopping. Here’s how you Read More

Target has already announced the launch of its QR codes for the season’s hottest toys, and brands have been warned about consumers’ desires for mobile-optimized sites and/or apps, but what else can brands do to prepare for the holidays? Here are six social media-based tips to explore for your brand Read More

The remaining days and hours in a campaign or project can be excruciating. Whether it’s an attempt to secure those last few essential pledges on a KickStarter campaign, or a mad scramble to get those final few votes in an online/social contest, it can be difficult to reach out to potential supporte Read More

"After coming up with the "BIG idea" most small business owners would probably tell you that the hardest part about owning your own small business is FUNDING! And we agree completely. Obtaining start-up funding can be a very daunting process, particularly because banks are not willing to provide lo Read More

If you're looking for extra funding or accolades for your startup or small business, here are four contests you should check out. Read More

When you hear the word “entrepreneur,” what image does your mind conjure up? A young, ambitious techie like Mark Zuckerberg? A seasoned vet like Steve Jobs? How about this, did you think of an ambitious young woman? Read More