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Happy New Year, everyone! 2013 may have just arrived, but it’s already preparing to throw obstacles our way. Following an increase of purchases being made through search engine-based queries, social media, mobile apps and direct site transactions, 2013 will be the year of the multichannel consumer. Read More

Your content may speak for itself, but there’s no question that the message becomes amplified when paired with an excellent visual aid. Having a great image to accompany your content, be it a white paper or blog post, also gives you the ability to use it to promote your content through visual mediu Read More

You pride yourself on your excellent email-crafting skills, and your social media skills are second to none. But now you’re faced with the intimidating beast known as a press release, and you’re not sure how to craft it well while garnering all the attention you and your brand want and deserve. Bel Read More

An essential part of any digital marketing strategy is good old online ads. As Internet users we may have a love-hate relationship with them, but there’s no denying that ads can can really drive traffic to a site. Of course, that efficacy depends on the design of the ad in the first place. There ar Read More

The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re a B2B brand or a B2C brand, the words you use in your subject line can make or break your attempt. So, what Read More

The ever-changing nature of SEO can make search engine and content marketing difficult to conquer. To improve your odds, it’s better to embrace long-term improvements than to jump on trends that could be a detriment to your brand. What are some simple changes you can make to appeal to the new syste Read More

Although there still seems to be a lot of debate over how many active users are actually on Google Plus, there’s no denying that if you’re in the right industry, you can definitely find an audience on the network. With the introduction of the Google Plus Communities, brands and brand marketers have Read More

Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news feeds. Research from eMarketer and SocialVibe found that one-third of US-based Internet users who cut social ties with a brand did so Read More

Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an extended, meaningful discussion. We’ve discussed how to tackle this task on Twitter through the use of hashtag chats, but the nature of Fac Read More

We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has felled many a campaign, and because it offers so many free and paid marketing opportunities, it can be difficult to pinpoint what exactly went wrong. S Read More