BizSugar.com › Marketing › Steer Clear of These Subject Lines for B2B & B2C Email Marketing

The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re a B2B brand or a B2C brand, the words you use in your subject line can make or break your attempt. So, what are the best (and worst) words to use when trying to get that ever-elusive open?