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Ever since changing the layout, pricing system and products carried by their stores, JC Penney has alienated many of its previously loyal customers. The company’s execs are well aware of this, and this week they began a number of measures designed to draw feedback from their customers in hopes of f Read More

Some people take to Twitter so naturally that it seems like it was created just for them. Food aficionado Alton Brown is one of those people. The engagement he gets from his base of followers is incredible, as is the way he interacts with them. We took a closer look at his account and discovered si Read More

We’ve written lots of posts about adding a variety of tactics to your social media strategy, and how it’s important to have that social media strategy. But a specific question continues to pop up, especially from people who are new to the world of social media marketing and social media community m Read More

Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most requests to unsubscribe are just met with a dull, lifeless “Are you sure?” prompt before the request goes through. Not only is this bo Read More

Evergreen content is not only a good way to bring people to your site and your blog months after it’s published, it’s also a good way to boost traffic to your site in other ways. How? By sharing the quality content you already have to new audiences. Get your content in front of more eyes by using t Read More

One of the biggest challenges in networking in the digital space is keeping your contacts straight. I’ve resorted to spreadsheets of names, emails and outreach dates just to keep everything organized. Unfortunately, sometimes a date is forgotten or an email is misplaced, and the whole system is thr Read More

We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to action, though, you may still be experiencing a lower rate of conversion than you want. What’s the cause? It might be your landing page’s form. Read More

We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of your brand’s biggest supporters, it might be time to reward them for their efforts. But how can you recognize them for their Read More

A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their footing with the mini-vid network, we thought we would go searching for more brands that are using the space creatively and Read More

Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you really need them. Rather than reaching out to your social audience as a whole, you should connect with your core group of super fans. H Read More