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We’re becoming a more mobile-minded culture. More and more, we’re using tablets and smartphones to accomplish tasks that used to be reserved for desktop computers, and that’s even crossing over into B2B content. Although PCs remain the most popular devices used for accessing content (68%), a signif Read More

When you’re searching for a deck on practical social media marketing tips, the last thing you want is an ill-informed or blatantly promotional presentation. In fact, that’s something that most B2Bers agree on. The CMO Council recently dove into the world of B2B content marketing to determine the mo Read More

In the past, we’ve addressed how healthcare brands can use social media to boost their audience and digital presence, but when it comes to digital marketing, social media just isn’t enough. It isn’t easy to come up with unique content marketing tactics for healthcare brands, but if used well, they Read More

Pinterest is a no-brainer for B2C companies like fashion and retail brands, but it might not seem like a great opportunity for B2B brands. Although Pinterest brings up images of wedding gowns, recipes and fashion tips, B2B brands can actually use it to promote their digital presence and their conte Read More

The recent announcement introducing Facebook’s embeddable posts has us thrilled at the idea of not having to take another post screenshot. It’s a huge feature introduction for brands who regularly create posts around tips, tricks and tactics for brand marketers. But for others, it probably doesn’t Read More

With its interesting new content strategy and promotion strategy, LinkedIn remains an excellent way for employers, employees and B2Bs to connect. Unfortunately, for many people it remains a profile they only update when switching or searching for jobs or employees. This can result in a lot of incom Read More

Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and admitted that it had only been a publicity stunt. Although the stunt has created a lot of buzz around the brand and the brand it Read More

If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS messages (and MMS messages) are opened, boasting higher open rates than email marketing. If email blasts aren’t giving you Read More

We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content into more digestible chunks, but it may seem like an unnecessary or overwhelming step if you’re not that familiar with that world Read More

We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn't mean that it's easy to craft a social media strategy. The fact is, the spontaneity of social media can be slowed do Read More