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Given today’s social media age, dealing with angry customers doesn’t just come any longer in the form of a letter or a phone call. Read More

Before you go about developing your business' brand and image you must first answer the question: how different do you want to be? Read More

I even wonder if we are going to kill it for some people because we simply can’t stop following every tiny change and many could be accused of blowing things out of proportion. Read More

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes. Read More

If I had a euro for every person I've spoken to over the last ten years who thought that B2B and B2C marketing strategies and techniques were exactly the same, Read More

Regardless of where you are in the world, if you answered no to the question above, you can stop reading and go and do something more beneficial with your time. Read More

The online landscape is changing so fast, constantly iterating, that it’s no longer sufficient to have a ‘website’, you have to have the right website to market yourself effectively. Websites with slow Flash intros for example are out-dated Read More

Add This is the name of a plugin (website add-on) that's pretty hard to miss on the internet these days. To be precise, it's currently used on over 9 million websites, meaning that if your website doesn't already use it, the chances are high that a blog you publish on... Read More

I was inspired by the question: What are the best free resources for a startup? to organize a list of free resources for small businesses. Here’s the list broken up by category. All of the below resources are either completely free or offer a trimmed down free plan. Read More

As most businesses using Facebook should know by now they must create a Facebook Business Page and not use a personal profile for their business. Here are some hints on how to best use your Facebook page and new applications that are useful for getting likes and engaging with your followers. Read More