The Most Powerful Tool In Marketing

Posted by bloggertone under Direct Marketing
From http://bloggertone.com 4686 days ago

At its simplest segmentation is getting more data on your customers so you can better target them based on their likes and dislikes.

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Comments

Written by businessavante
4686 days ago

Fascinating, Alan.

Usually the sign-up info advice I see in blogs says not to ask for too much or people will be turned-off & abandon the site. My own personal view as a consumer is that I'd much prefer it if there was no info retained - that way I don't keep getting email 'deals', 'reminders', and 'suggestions' based on my purchases (or worse, my searches). But I do see why the retailers want more & more info even if their customers don't.

Duncan

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Written by nialldevitt
4687 days ago

Not a topic I knew a lot about but thanks for giving me the inside track, I can now see that segmentation in the right hands can be a potent marketing tool, thanks for sharing.

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