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If you need effective advertising copy, you’re probably thinking of hiring a professional writer. Yet Barry Feldman, a top advertising copywriter, offers different advice in a recent blog post. Here’s his copywriting tip, which I think is worth taking to heart.
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We all know consumers are using smartphones, tablets and desktop/laptop computers to shop. But new research from Google and Ipsos shows that consumers are using the different devices for different things, and at different stages in the purchasing process.
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At HATHWAY, it’s no secret that we are mildly obsessed with infographics. We could spend hours scanning the web looking for the best infographics. In fact, I even had to exercise some self-control when researching for this blog. Read More

I decided to give David Milch a third chance by watching his latest HBO series Luck which provides an inside look at the horse racing business.

In last night’s episode, the is a memorable scene involving the show’s most interesting character, the shady tycoon Ace Bernstein played brilliantly by Read More

Should you concentrate on a niche with your freelance writing? Or try to be a jack of all trades? What you decide should depend on what you hope to accomplish. Read More

If you are asked to come in for an interview, it’s a big deal — and you need to be ready to impress. After all, you only have one shot at a first impression. Prepare ahead of time to impress your potential employer. Read More

Increasing engagement on facebook page is actually easy if you know these simple tricks. Follow the trend, add a call to action and crowdsource.

It is important to increase engagement if you want to increase your edge rank on Facebook. Read More

People have different personalities when buying things, people shop differently some choose to shop online, some though a catalogue, phone or personally.

So if you are only using one modality to sell to your customers your missing out on selling to 99% Read More

This article flies in the face of some conventional approaches to business and product development strategy. It's an interesting approach to the new economy and agile ways of doing business. It's also a bit scary if you're the entrepreneur behind the business. Read More