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Here's a good summary of trends mentioned at the Online Marketing Summit 2012. Sarah Schager discusses the importance of content creation, smart use of Facebook as a channel, developing simple, value-added infographics, and expected Google+ platform enhancements. Read More

I think what the above analysis shows is that trust, authority and reach (collectively, social influence) far outweighs SEO in importance. Another way of looking at it is:

"Giving people what they want is more important than delivering it perfectly" Read More

If you care about productivity, then you have to care about happy employees. Hear what employees really want their boss to know about a happy office and getting better work. Read More

By using the flood of digital information to your advantage, you can reach more people than you ever dreamed. Here’s how. Read More

Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – their all side-effects of authentic behaviour. You see, people respond to, engage wi Read More

IT security is an ever growing and evolving field. Need to stay up-to-date? Here are seven information security reports you should read now Read More

An email marketing program is only as good as its strategy. Here are a few tips on some event-based triggers that should be included in your business' email marketing strategy. Don't let the rush to "get stuff out the door" distract from the larger plan. Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about How To Get Traffic To Your Website. Read More

Find out what you need to do to get the right visitors’ attention and how to keep subscribers tuned in to your list. Johnn Four from Gamer Lifestyle provides some great tips! Read More