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Authenticity is the cornerstone of online trust. This is true for both individuals and brands. Master the ability to be authentic and the rest will just fall into place. Transparency, trustworthiness, credibility – their all side-effects of authentic behaviour. You see, people respond to, engage wi Read More

IT security is an ever growing and evolving field. Need to stay up-to-date? Here are seven information security reports you should read now Read More

An email marketing program is only as good as its strategy. Here are a few tips on some event-based triggers that should be included in your business' email marketing strategy. Don't let the rush to "get stuff out the door" distract from the larger plan. Read More

Craig Elias, the author of Shift, goes over numerous sales and marketing points in this segment from an hour long interview. In this segment, Craig talks about How To Get Traffic To Your Website. Read More

Find out what you need to do to get the right visitors’ attention and how to keep subscribers tuned in to your list. Johnn Four from Gamer Lifestyle provides some great tips! Read More

The first stage in onsite optimization for any website is to conduct keyword research. But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it’s important to use your site’s analytics to uncover what keywords searchers are alr Read More

Press releases are typically developed by the public relations team to get the word out about anything newsworthy, however if crafted the right way, a press release can also provide SEO benefits as well. In order to build links pointing back to a website that will improve search engine trust over t Read More

Many years ago, the only option to keep a journal is by writing it on a piece of paper or notebook. I remember one of my high school teachers required each and every one of her students to write a diary as part of the project we need to complete Read More

You’re intentions don’t always have to be Pure for your blog voice to be powerful and valuable.

Never forget that YOU are the most important part of your blog. Read More