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Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts Read More

The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More

Cloud Marketing Labs will be hosting a free webinar that shows small business owners how to generate sales leads in 30 days using social media. Read More

Sunbelt Granola is running a very creative Inbound Marketing campaign to youth soccer players. Small business owners can learn from their Inbound Marketing Campaign Read More

Hence, I’ve decided to hold an upscale TweetUp with support from 24seven before I’m enlisted into the National Service on the 8 of June. Tweet Tuesday is an upscale version of the plain TweetUp, with a slight twist to it. Based on the idea of connecting people online through offline networking, the event aims to bring people together and connect with others on a more personal level. Read More

We only need to read that Jim has chopsticks lodged down his throat once, so why are there dozens of different, ugly, irritating ways for him to announce it? Here are the websites we’ve got enough of: More? Read More

Interview with Ryan Holmes CEO of Hootsuite on how Hootsuite build its business, future plans and why every entrepreneur needs to be on it Read More

There is discrimination out there that you will face as a business owner, whether you operate online or off. It’s not just a question of gender, either. There is still discrimination on the basis of anything that may set each of us apart. Changing names is no guarantee that you won’t run across a client with a problem based on your pseudonym Read More

Do a quick review of all the social media stuff you have read lately. Especially take a close look at stuff supposedly addressed to sales people.

It’s all about social media “marketing.”

We’re “sales” and we work differently. We don’t have all day to generate audiences, run “campaigns,” and attract customers. And chances are if we tried (without some coaching) we would just be driving away prospects Read More