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Visitors come and go from your website (your virtual store/office) without you being able to contact them again. What a waste! Web 2.0 Email Marketing and Autoresponders can change all of that if you use them correctly Read More

A fresh study conducted by Edison Research showed that despite the increment of Twitter awareness amongst Americans, only a minority uses it. 87% of Americans are aware of Twitter, which is higher than the population with access to the Internet; 85% of them, but only 7% of them are on Twitter, which are about 17 million people. Read More

by Jill Konrath, Selling to Big Companies & SNAP Selling

This FREE session is being put on by my friend Doyle Slayton, founder of SalesBlogcast.com. In just two years, he has gone from a no-name sales pro to being widely recognized in his field.

When you attend his upcoming webinar, you'll learn six powerful social media tips to build your business Read More

Foursquare has recently made it possible for business owners to claim their venue on foursquare. Learn how to claim your business on foursquare in 3 easy steps Read More

Redken.com has created value for their salon owner customers by providing them with online tools for creating Facebook Marketing Cards Read More

Asking how to get more twitter followers is the wrong question. A better question is to focus on how to form better relationships with people on Twitter Read More

Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter. It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a much greater cause. We spend so much time behind our monitors or squinting at our iPhones and Blackberry’s that we have forgotten the purpose; PEOPLE. Instead of posting on Twitter how much you like someone and why everyone else should follow them online — why not meet them in person or pick up the phone and let them know how much you appreciate their efforts. It’s great to promote and connect with a broad base of people and expand our network. Intimacy and trust however is built by deepening key relationships Read More

Which is more important in social media, strategy or tactics? That's the question asked this week by TopRank's Online Marketing Blog in great posts here and here. They asked the question to several marketing and web professionals, and the consensus is that strategy must come first.

Why, then, do so many companies try to grow their online presence before they have a clear strategy? Read More

Establishing a social media presence for your company requires a marketing strategy and consistent execution. When you are a sole proprietor, and you are the major part of your company brand, it can be easy to blur the lines between social media for business and your private life. Read this post to discover four reasons I'm not letting my guard down and joining the trend to post personal photos on Facebook Read More