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It's no secret that more and more startups are turning to social media as a channel to spread their ideas or even utilize the social trend as the basis for their business entirely. Facebook's announcement a couple weeks ago about spreading Facebook across the web at the F8 Conference takes all of this to a whole new level. If you aren't up to speed on what happened there, you can check out some of the coverage on TechCrunch.

What's interesting about what Facebook is doing is not so much the "social plugins" they are making available to sites across the web, but the general concept that Facebook wants to "build a web where the default is social", as Zuckerberg commented Read More

Blogging. Twitter. LinkedIn. YouTube. Facebook. Are you doing all of these? Some of these? Wondering how to pull it all together into a cohesive package and customer experience? You’re not alone. Here's how you can connect all your social media dots and portray a consistent brand across the Web.
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Blogging can be a great way to leverage social media to position yourself as an expert–the “go-to” resource whenever someone has a problem you can solve, but to blog effectively you should follow the best practices of business blogging Read More

Does blogging really drive traffic to your website? Considering the amount of time it takes to create and maintain a successful blog, is it really worth it? Are there shortcuts a small business owner can take? These and other questions are answered in this article Read More

As much as Facebook may not be kind to businesses, it's still a tremendously valuable business tool. After all, Facebook could eat the web. Read More

Okay, you’re thinking that hey, Facebook is one of those “social” sites, right? So who’s worried about privacy when you “choose” to be social online, eh?

Sigh….there are some MAJOR concerns that are apparently coming more to the forefront for us canucks and here’s the Canadian skinny on same!
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How Can I Unlock the Business Value of Twitter to Innovate, Interact, Inform?Sega, Whole Foods and SouthWest talk about their use of Twitter and conversations, promotions/coupon Read More

Whether you are a local or online business, social media can be your best friend in increasing awareness so that more people purchase from your company or brand. Even if you are an individual entrepreneur, it still pays to put an effort into social media marketing. Read More

Hotels can leverage Inbound Marketing to reach more people, build relationships with those folks, and ultimately drive sales. Here are 5 Inbound Marketing ideas Read More