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What a difference 2 years makes! We did our first Fortune 100 list of companies and their current Twitter status back in 2008. (Fortune 100 List Of Companie Read More

The New York Times published an article this week with several good examples of small businesses using Twitter. One is Humphry Slocombe, an ice cream shop in San Francisco. It seats 14 people, but has close to 300,000 followers. How Read More

The buzz around social media has created an atmosphere where marketers have an unquenched thirst for knowledge and tips surrounding incorporating social media into their campaigns or improving their existing social media campaigns. With summer nearly upon us, below is a list of social media books that you should add to your summer reading list. These books are listed in no particular order and have been written by some of the most well-known social media experts today. Read More

Maintaining a blog with new and exciting posts every day gets tedious. Finding topics and writing about them in a compelling way, that is different from all the bloggers out there can become a full time job and, for many writers, is their biggest challenge Read More

Every week it seems there is another channel we can use to market our companies. Social Media for one appears to be leaping on to the stage at every opportunity. My inbox is constantly pushing out new sites to sign up to in the promise of delivering to us a new and exciting piece of business. I’m sure, like me, you wonder is it worth all the hype and will they get me any more notice than what I am experiencing with my current nest of sites Read More

Many people think that they need to be an expert writer in order to publish a blog or news letter. This article begs to differ Read More

In social media and social networking it's important to monitor what people are saying about your brand. Here are 5 free tools for monitoring your online brand reputation Read More

An interview with the Threadless team to understand how they are so successful at using social media to build their brand. Provides tips for the readers to incorporate into their own social media marketing efforts. Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More