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The 2010 FIFA World Cup has officially started today in South Africa, making it the first since the explosion of social media. In order to make it easier for viewers to follow news and updates about specific teams and matches, Twitter has launched a World Cup page.

The World Cup page displays upcoming matches, Top Tweets, and Twitter staff picks for relevant users to follow. Fans have a unique opportunity to connect with players, teams, and brands using Twitter to be a part of the matches in a different way. They are also providing a list of suggested accounts to follow during the tournament and a World Cup theme for your profile page Read More

Social media might be described as a “movement”. It really isn’t LinkedIn, Twitter or Facebook, etc., as these are just social media or networking “tools.” Social media could even be described as a consumer “cause”. Read why and share your opinion Read More

Quick analysis of the buzz in Ireland in relation to Social media monitoring in the 30 days prior to the football World Cup Read More

On May 10th a bug caused every Twitter account to display the dreaded “0 Followers”, causing millions of users to panic and contemplate their own “Twitter existence”. People wondered if they would be forced to start over and if they did, would they take the same approach with their profile and strategy. Now a month later, I ask you to wonder what would happen if you woke up tomorrow and found yourself with a million followers. How would you react? Would you be thrilled or would you be in a state of panic? How would you engage with your new found audience? Would you do anything differently? Read More

Combine with previous 16 applications to boost facebook page popularity, here are 15 more to enhance your Facebook Page in terms of publicity and fans engagement Read More

Many corporations and organizations still don’t really get social media, perhaps because they are operating in a former mode that denies social media realities. Many organizations, on the other hand, are using new media to connect in a with the public in a positive manner. Mostly, however, this doesn’t go beyond having a profile on Twitter and a Facebook fan page, perhaps a blog in rare cases–perhaps tweeting now and then about your organizational events, or when your CEO or founder is in the news. This is, in the end, not where the promise of social media engagement lies, but its inevitable white noise Read More

It has happened to all of us- we sign into Twitter and notice we have lost some followers. You may wonder to yourself why or you may not be bothered by it at all.

For those of you who are bothered by losing followers, I compiled a list of a few Twitter don’ts to help you keep your followers and hopefully attract more. First thing on this list: Don’t constantly push your product/service/brand Read More

Many of you use or have heard about mobile check-in applications such as Foursuqare or Gowalla. Besides the fun activities, how would you make this service work to your advantage Read More

Play School is a half hour children’s program aimed at encouraging a child to wonder, to think, to feel and to imagine. That’s not much different from the goal of most blogs. It occurred to me bloggers could learn a lot from the Play School presenters. Here are some of their tricks that easily translate into great blogging techniques. Read More