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Mashable covers 5 small business social media success stories. Businesses using Facebook, Twitter, Tumblr, Yelp, etc. are all highlighted and the tools each uses to manage it all. Read More

Great news, your boss has selected you to create and manage the company’s new social media initiatives. Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” and then quickly thereafter “how do I get started?” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing, social media is the use of technology combined with social interaction to create or co-create value. Second, similar to any other marketing campaign, you must start by defining your target audience and then setting specific objectives that can be measured. Read More

Friday I wrote a post about how frustrating it can be to find time for blogging (or social media in general) when other time pressures seem overwhelming. I'm thrilled at the great responses I got, and I'd like to share a few of my favorite tips that I received from readers Read More

Ladies, get ready to get social? Learn social media with peer pupport. Women invented social media. After all, who recommends more products and services than women? No one. Shouldn't our businesses benefit from our invention? You bet, and that’s what
http://ventureneer.com/webclass/web-real-women-do-social-media is all about. Clear explanations with practical advice, marketing tools, and time-management perspectives with plenty of Q & A time. Information is explained well, and more importantly, in plain English. Starting June 15. Read More

Social media, historically, is where the internet was in the mid nineties. It's important to understand the marketing opportunities it represents Read More

On May 25th, I participated in the Social Media Plus Summit at the Pennsylvania Convention Center in Philadelphia. The event included a series of lectures geared towards different business audiences (i.e. Sales, Marketing, Executive, Human Resources, etc) and exhibitors showcasing their products/services. A scan of the crowd showed a diverse audience made up of several hundred individuals hoping to learn more about social media. Below is a summary of the sessions that I attended and the lessons learned Read More

Mass following, which is following many people for the purpose of getting them to follow you back, is not beneficial. Twitter is used to build communities and have conversations with people. If you are following thousands of people for the sole purpose of getting them to follow you back, you are playing a numbers game. This doesn’t generate real followers, but people who are also trying to get their numbers high as well Read More

It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media? It is a main topic that I will be covering at a panel discussion with the PRSA on June 8th in New York. But I wanted to outline my thoughts here and summarize some of the key sides of the debate.

While attending the SocialMediaPlus conference in Philadelphia on May 25th, I listened to the famous Frank Eliason from @ComcastCares. In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? Frank answered that he did not believe these areas would “converge”. Read More

The concept of Foursquare, for those uninitiated, is simple. You download the Foursquare app to your phone. Then, when you go anywhere, you 'check in' at that location via your phone Read More