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Social media marketing is evolving quickly and for your company to be successful you must understand the point of it. Much to the disappointment of company executives and sales representatives, social media marketing is about building a community, unlike traditional marketing where one of the main goals is to sell products and services. This most likely isn’t what you learned in school if you hold a marketing degree, but it’s a proven method Read More

Interview with Amber Mac author of Power Friending offering her insights on social media, friends, business, brand building and her story of being a personality entrepreneu Read More

In Internet Marketing for any kind of Business, it is always important to keep track of ROI, conversion rate of business websites. Learn how to maximize profit by planning a strong Internet marketing strategy Read More

Being a good friend in the world of social media is no different to being a friend anywhere else. The value found in friendships is a result of the consistency of several qualities demonstrated over time. [more]

Article covers to following in brief:
Being a good friend anywhere
Who you connect to
Speaking in posts and comments
Deciding on friend requests
Being a friend anyway
How to use this post for building friendship Read More

For the launch of SAP Crystal Solutions, SAP has created a new Facebook App that analyzes your friend network. The analysis is presented in an easy to read dashboard that helps answer the questions “How valuable are your Facebook friends?” and possibly more importantly “Is your network more valuable than your friend’s network? Read More

Social media is effectively leveling the playing field between large corporations and small business. However, with millions of people on the same field, sometimes things can go wrong. For example, some overly zealous opportunists use social media to advertise their products or services as if it was Craig’s List. Other, well meaning (but misguided) “social media watch dogs” and “social media vigilantes” lurk online waiting to catch and report “spammers”. So, how can you get it right Read More

Recently a colleague forwarded me a recording of a social media webcast featuring Guy Kawasaki titled “Exploring the Power of Going Social” that was originally hosted by WebEx on May 12th, 2010. For those that are not already familiar with Guy Kawasaki, he is the founding partner of Garage Technology Ventures, co-founder of Alltop, an accomplished author and a former Apple Fellow. Whatever you do, do not call him a social media expert – he does not believe these individuals exist – rather he is someone that is successfully using social media to achieve results Read More

I just read a great article on businessweek.com about the push to combine internet radio with some elements of social networking. Companies like Microsoft and Google, as well as the founders of Skype, have all thrown their hats into the rind with their own unique offerings.. Read More

According to Google’s Doubleclick Ad Planner 1000 list, Facebook is the leading website in the world, reaching 540 million unique users, good for over 35% of the entire world’s Internet population through the whole month of April. The social networking giant also racked up 570 billion page views, topping the list. Read More