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When you set out to improve the rank of your small business website, inbound links are at the top of the list of important considerations. While this rule applies to any website, small business sites are often positioned in less competitive markets and require fewer links than an e-commerce site or an affiliate site. Nonetheless, small business websites require a fair number of links to grab a substantial spot on the major search engines, like Google, Yahoo and Bing Read More

Many small business owners do a great job of developing their business plans. They are excellent at addressing the operational and product issues of their small business. In many cases the small business owner’ business plan rivals that of a big brand. However, when it comes to marketing, small business owners often come up short. Here we will discuss how to market your small business like a big brand through brand positioning Read More

Not everyone can produce content in the same way. You need to really look at using the platform that displays your talents the best. So if you are great at writing then do a written blog don’t just do a video blog because that is what most people are trying to do no Read More

Like any new concept, Sales 2.0 has many competing definitions that will continue to evolve and be shaped by the "media" (hey, doesn't that include all of us now?) In the meantime we have brought together as many different perspectives as possible on the topic of Sales 2.0, including everyone from industry experts to individual sales reps (lest we forget who this is all about!) Read More

Article marketing strategies – a complete guide to strengthening your HubPages, EzineArticles, GoArticles, Bukisa, and Squidoo using CommentLuv for promotion, backlinks, and traffic generation of your articles, hubs, and lenses Read More

JC Hewitt engages in a discussion of the new kinds of challenges that corporations and startups face in an age of social media demanding transparency and contingency-planning like no other before age has before it Read More

Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly increasing over the past few months Read More

One of the greatest minds the world has ever known, Albert Einstein once described insanity as, "Doing the same thing over and over and expecting different results." When it comes to marketing and advertising many businesses have gone insane! Read More

Facebook Insights for your fan page offer many benefits, such as valuable analytics to page administrators, which seem to be overlooked or not properly utilized. Here is a quick overview on what Facebook Insights can offer you.

Facebook Insights can answer very basic (but valuable) questions such as:

Are you reaching your target demographic? Facebook Insights will highlight the age, gender, countries, cities, and language of your fans.
What are the demographics of the most active fans on the page?
Which posts are most popular and have generated the highest response rate?
Which posts have overlapped with an increase of the number of fans Read More