BizSugar.com › Upcoming News › Marketing › Page 6779

The devil is not, as they say, "in the details". The devil is in having every one of the details linked properly and in a way to create synergy. This post will get you thinking about what you need to consider and show you some classic "marketing train-wrecks" to help prove the point that it isn't how well you plan, it's how well you link the plan together.
Please visit http://ideationz.wordpress.com and be sure to leave a comment when you visit. That way, we all can learn!
Thanks a ton,
Rick Pulit Read More

Research is always the first step! Decide what niche you want to focus upon... ideally, one which is not heavily populated. Read More

You know when a B2B business is doing good work for their clients when you see the self-neglect they impose on themselves. It is essential to take time out to re-evaluate yourself in the same way you evaluate your clients, clean out the closets, and reorganize your stuff at least a few times a year Read More

Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because of their faith in that brand. Because they know what they will always be getting .. Read More

Now that you have built a community, created a personal brand and identified yourself as an expert. You can look to monetize and make money online. This can be easier said than done. Many times when individuals try to add revenue streams and sell something to their community they can overdo it and lose focus and valuable members of the community. Sometimes we can get too caught up in the fact that we can now capture some profits that we piss off our community that has made a commitment to view your blog, web show or podcast on a regular basis Read More

Lack of time for social media is a challenge we hear almost as much as fear of social media, which we talked about last week. Budgeting time for new media is one of the biggest challenges an organization or a Read More

For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - and budget - to new tactics better aligned to address a new market reality. I wrote about the role of personalization in direct digital marketing on Monday as an emerging tool to satisfy this requirement. Personalization software, however, is not the only possible change emerging from a newfound respect for online retention Read More

If you want to set yourself apart from the pack in your business or career, you must be smart and savvy in your approach. One of the best things that you can d Read More

Sales managers, are you hiring salespeople? Here's my advice: Don't Settle.

Sales managers get in a bind and hire salespeople who don't help them meet their business goals. Here's where some long term strategy will trump short term needs Read More