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Optimising your website SEO for local search is different from global search for Google. For example, keeping your contact information consistent is essential Read More

The unknowing peers, fans, pundits, and friends tell us when we’ve sold out.  They will tell us on the streets, on the phones, in email, online and everywhere else. They are all wrong. “You’re on Myspace! Dude, what are you Read More

Last week, Twitter went down. Again. And yet we all gnash our teeth, wring our hands, cry foul, shake our fists at the sky, then breathe a quick sigh of relief once the Fail Whale is gone and our Twitterstream flows again. Read More

Consider the apps on your own phone for a moment. The apps I use on a daily basis – aside from the Star Wars app my three-year old loves – deliver valuable information to me in a timely way (I am a news junkie) or generally enhance the features of my phone (like a spell checker, for example.). Those apps plug into my personal lifestyle very well and are woven into my daily experience. Those essentials for an app to be a part of my life are very difficult to penetrate for a branded app. A branded mobile Web page, however, is equal parts useful and disposable. I will use it when I need it. But, it IS necessar Read More

I feel we are now going back to our roots more then ever. Since we are starting to come out of the slow down in the economy the customer has changed the way they buy products and who they prefer to do business with. No longer is the cheapest price the right choice when they buy a product and the customer is putting more emphasis on other factors when buying, like the relationship you have with a company. Do you know, like and trust them? Will they side with you if you have a bad experience with them? Then does the company do everything they can to make it better to keep your business? All of this equals the rise again of the small and local business. Read More

There are so many ways to make LinkedIn useful for your business, this is really only a starter list to get you up and going Read More

5 tips to make sure the content and look of your site shows you as a vibrant and thriving business. Your web site does not take time off. And in fact has been out there promoting or detracting from your business’ image from the day it launched Read More

The idea behind loyalty programs is as simple as can
be. The customer purchases products or services and receives a bonus: it may be a prize, a gift or a
discount Read More

Facebook is extremely popular as an online business tool for small business owners. Using the Websites section of your profile to promote other websites is critical Read More