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SEO or search engine optimisation is a way of getting your website to rank higher in Google and the other major search engines, and higher rankings mean more visitors. Learn yourself SEO with free online search engine optimisation lessons Read More

If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More

By William Weidendorf...Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Don't jump on the bandwagon just because everyone else is, and then lose interest quickly. Have a strategy first, do your research, then tackle it with a long term plan Read More

As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget Read More

When making the worthy investment in the mobile Web there are three basic considerations to keep in mind. While these points will not capture every bit of useful knowledge when strategizing the mobile Web, they are good considerations prior to launching a vendor search Read More

Why do we think celebrities are so amazing? I don’t! When I see a celebrity endorse a product and brand that they themselves did not create I want to throw the T.V across the room. These celebrities will do anything and say anything just for the fast money that companies are throwing at them. Big brands spend all this money on celebrities just to try to get our attention and win our trust, but what makes these big brands think that we trust a random celebrity that they just seem to pick out of a hat. If anything, they are probably hurting their brand more by using that celebrity Read More

Do you have a Twitter account for your business? If you said yes, good for you! Twitter is an outstanding tool to connect with customers, drive traffic to your site, meet colleagues and industry experts, and much more. In fact, when used properly, you can get more mileage out of Twitter than many paid marketing methods. It’s that “when used properly” part that too often trips people up Read More

Take a look and think about how Google (and therefore your customers) find and access your website. Then think about whether you are delivering business value with your current setup. Try to be honest. And then, when you think you have all the boxes ticked, throw “social” into the mix and see how you stack up. Scared? You should be Read More

Interview with Ali Brown founder of Ali International on what it takes to build an entrepreneurial empire. Includes tips for building an empire of your own Read More