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When it comes to marketing your business, it’s important that you also find time to reach out and listen to what your customers have to say. You probably use social media to communicate with your customer base, but you should remember that nothing compares to adding personal touch to your client interactions. The best way to do this is by including direct postcard mailing in your promotional campaign Read More

Presenting clean, professional, and impressive postcards is easy if you know the best practices in direct mail postcard design. Today, we will show you how you can create effective postcards that translate into profit with the help of the following Read More

A number of executives and business owners have been discussing with me the same issue recently, What exactly is Social Media and how will it impact my business Read More

I really like Travis' post here. One of the lessons I most appreciated was "Make Your Teammates Better." I view that as a pay-it-forward philosophy and one that I know the MarketingProfessor.com site lives by, too.

From the Post: Lessons are all around us, but sports marketing is particularly intriguing. With LeBron James' free agency, there are some marketing lessons. What say you Read More

Optimising your website SEO for local search is different from global search for Google. For example, keeping your contact information consistent is essential Read More

The unknowing peers, fans, pundits, and friends tell us when we’ve sold out.  They will tell us on the streets, on the phones, in email, online and everywhere else. They are all wrong. “You’re on Myspace! Dude, what are you Read More

Last week, Twitter went down. Again. And yet we all gnash our teeth, wring our hands, cry foul, shake our fists at the sky, then breathe a quick sigh of relief once the Fail Whale is gone and our Twitterstream flows again. Read More

Consider the apps on your own phone for a moment. The apps I use on a daily basis – aside from the Star Wars app my three-year old loves – deliver valuable information to me in a timely way (I am a news junkie) or generally enhance the features of my phone (like a spell checker, for example.). Those apps plug into my personal lifestyle very well and are woven into my daily experience. Those essentials for an app to be a part of my life are very difficult to penetrate for a branded app. A branded mobile Web page, however, is equal parts useful and disposable. I will use it when I need it. But, it IS necessar Read More

I feel we are now going back to our roots more then ever. Since we are starting to come out of the slow down in the economy the customer has changed the way they buy products and who they prefer to do business with. No longer is the cheapest price the right choice when they buy a product and the customer is putting more emphasis on other factors when buying, like the relationship you have with a company. Do you know, like and trust them? Will they side with you if you have a bad experience with them? Then does the company do everything they can to make it better to keep your business? All of this equals the rise again of the small and local business. Read More