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The truth is, as social media continues its rise, there have been a rash of posts explaining how the shiny new marketing tactic can be used as a workaround to having your own site. Building a social media presence without a Web site is like getting people hot and bothered over your product and then being too lazy to open the door when they attempt to come in. What was the point Read More

Supported with a PR and advertising blitz, Microsoft launched Bing to replace its MSN/Live search engine. Now that the hype has settled down a bit, let's consider the value of search results offered by Bing vs Google and Yahoo. Read More

How giddy are you when you see your work, your name, your picture in the printed form? Do get super excited even though you are published online a hundred times over? I do. Why is that? It's because print media still has a bit more leverage than online media that does not require you to have credentials or even know what you are talking about Read More

Have you ever signed up for a networking event with the anticipation of making new business contacts? You pack extra business cards and head off after a long day at work. You circulate through the room exchanging cards and making notes. In the next week, you make some follow-up calls. And guess what? You fail to make even one solid connection Read More

Conducting market research doesn’t have to blow your budget, nor does it require that you purchase sophisticated market research software. With a little creativity, it’s possible for you to collect market data and develop a competive strategy that opens the doors to new customers in a cost-effective way. Read More

Your small business should reach out for new customers online - the Internet is, indeed, THE gathering place. Find out the trends in people's online activities Read More

A look at 5 predictions for the future of marketing, pr and advertising agencies including focusing on relationships, new media and more Read More

The final reminder: the BizSugar Article Contest ends July 15th, so get your best ORIGINAL articles submitted.

Details and prize info inside.

Please don't vote for this article, just read it if you are interested.. Read More

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
It’s great because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.
So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.
Let’s take a look at some simple suggestions for getting your story in the local news Read More