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Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image Read More
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Are you using LinkedIn to promote any events that you are putting on? Here is video to show you how to promote an event on LinkedIn. Also a tip on how to leverage your connections to attend Read More
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If you’ve been mailing dental postcards to prospective patients but still don’t get the results you want for your business, maybe it’s time that you re-evaluate your campaigns and head to a different direction. Dental direct mail is a good and low-cost marketing solution. However, its power to drive more clients to your door needs to be fueled by the right strategies. Read More
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Rae Hoffman (aka Sugarrae) interviews some of the worlds top link building experts about what works today. 2010 Edition, this is often the most critical info you will read all year if you are looking for links to boost your SEO Read More
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How to increase the amount of press your company gets by using two free services: AwayFind and Help-A-Reporter-Out.

http://awayfind.com
http://helpareporter.co Read More
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SEO or search engine optimisation is a way of getting your website to rank higher in Google and the other major search engines, and higher rankings mean more visitors. Learn yourself SEO with free online search engine optimisation lessons Read More
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If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More
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By William Weidendorf...Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Don't jump on the bandwagon just because everyone else is, and then lose interest quickly. Have a strategy first, do your research, then tackle it with a long term plan Read More
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As your email-marketing program develops and expands—and your in-house technology struggles to keep up—you might decide to outsource tech tasks that no longer make for the best use of your team's creative time or your budget Read More
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When making the worthy investment in the mobile Web there are three basic considerations to keep in mind. While these points will not capture every bit of useful knowledge when strategizing the mobile Web, they are good considerations prior to launching a vendor search Read More
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