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Are customers ignoring your marketing? You're playing it too safe. What would happen if you took some risks and did the unexpected? Become remarkable & reach customers in surprising ways. Learn from 4 kids and a crazy old man on the beach Read More

Do you Tweet? Are you using Hootesuite to help you manage your tweets? Here is a video to show you how to use HooteSuite to manage your tweets Read More

Recently Brian Halligan, CEO of Hubspot, and Byron White, CEO of ideaLaunch.com and Lifetips.com, shared their thoughts on content and inbound marketing during a webcast sponsored by PRWeb. With consumers becoming more and more savvy at blocking marketing messages, traditional marketing is struggling to show the same ROI as in past years. The market is shifting and consumers are turning to various social media channels and search engines to find product information and reviews/recommendations. Content and inbound marketing provides an excellent opportunity for marketers to pull in new prospects through the creation and promotion of relevant and valuable content. Below is a recap of the presentation Read More

Anchor text provides useful information about the content of the page you invite visitors to link to. It also tells search engines what the destination, or target, is about. It is important to use proper hyperlink anchor text to maximize search engine results.. Read More

Does aggressive text, written in bold red capital letters, centre aligned really work? Especially when this has been done so many times before Read More

How to create your Twitter profile to facilitate engagement with your Twitter audience and build a strong brand online. Read More

Add This is a great tool that you can add to your website or blog to help people share your content with others. Here is how to use Add This and one tip to help you drive traffic to your site Read More

I have to admit - I overlook Bing. I shouldn't. Here's why you should consider Bing as an alternative to Google in your small business strategic growth partner Read More

Finally, the most interesting part of the blogging guide for rookies - how to monetize your website Read More