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Pump up your Small Business with 5 ways to advertise your business for free. Take advantage of these free tools to attract more customers and create more jobs. Utilize sites such as Yelp, Facebook, and Twitter to grow your business Read More

Since relevance is important I thought I’d provide a recap of a series featured in Marketing Profs by regular Lunch Pail contributor Bryce Marshall. The multi-part series concentrates on how to achieve relevance and the role of direct digital marketing.

Bryce’s six part series focuses on the five keys to overcoming barriers to relevance in direct digital marketing. Here’s a brief recap of installments one through three, in case you missed them Read More

The future, when word of mouth is all-powerful, is on its way. Is your business prepared?

A look at what's changing, and how to get ready Read More

Do you want to know one thing that you can add to your website that will help you increase your sales? It not anything special and if you are in sales, it is probably something that you already do in the real world Read More

Want to be a consultative salesperson? I asked Mack Hanan about how salespeople can bridge the gap that exists between consultative selling and being a vendor Read More

An across I read on Fobes.com this week points out that many of us (myself included) tend to use the terms Social Media and Social Networking as though they are the same thing. They aren't, as the article points out Read More

The ecommerce industry is aflutter with social media buzz. This is understandable – social media usage has grown faster than the adoption of television. With this in mind, many small online businesses are flocking to social media – in fact, one report states that utilization of social media by small businesses has doubled since 2009. Here’s a few reasons why Read More

Marketing a small business is always a challenge. You are on a shoestring budget, yet you need to garner maximum results Read More

Social media marketing is certainly in a refining stage in 2010. The popularity of social media sites such as Twitter and Facebook has taken off within the last 12 months, especially with small business owners Read More