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DoFollow debate: does commenting deserve a quality dofollow link? Are there alternatives to full DoFollow? Why do you comment? And more. Read More

The chart below is called the Business Relationships Maturity Continuum. More than just your clients belong in each of these columns and rows. Read More

Earlier in the week, I was sent an email from a colleague wishing me “Happy Holidays” and included was a link to a video that portrayed the story of the Nativity as told through social media. Personally, I found it to be very clever and in case you aren’t one of the nearly 2 million individuals to Read More

Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools, Read More

How much is a Facebook fan worth? $3? $10? $1,000?

Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.

That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More

So you’ve decided to move forward, join the Web 2.0 revolution, and start a business blog. Business blogging is a marketing tool that has so many benefits, and no disadvantages, that every business should have no excuses for starting one. Ok, maybe your brochure or static website needs a facelift Read More

Social Media is quickly becoming the new marketing tool for generating real and ongoing business in today’s uncertain economic world. So this new “Idiot’s Guide” by Jennifer Abernethy couldn’t have come at a better time. Read More

“People generally trust other people who are “like themselves.”
As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about a product or service. 92% of people cite word of mouth as the best source for product ideas. People who recommend Read More

Lee Odden, CEO of TopRank Online Marketing set aside some time for us while he was at the BlogWorld Expo in Vegas to chat about SEO and online marketing for greater PR and small business visibility. I asked Lee a series of questions and even the audience got to engage with Lee and ask some question Read More