BizSugar.com › Marketing › Generating Conversation with Word of Mouth Marketing

“People generally trust other people who are “like themselves.”
As a result, that trust extends to product knowledge when a person who someone deems similar to themselves speaks about a product or service. 92% of people cite word of mouth as the best source for product ideas. People who recommend products have an impact on others who choose to buy those products – 19% of people choose a brand solely due to recommendation. Talking about a brand impacts brand strength and brands are 1.5 times more likely to grow when they are talked about versus talking about themselves.