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Attending business expos is effective in getting the words out about your business brand. How printed lanyards can help you getting the most of the expos? Read More

Do you want to see how you can remove any uncertainly in a sale? Why not provide a proof of concept. They often times move a sale along. Read More

I must admit, this is not one of my favourite strategies. Why? I find forums to be time-consuming and I don't feel any sense of belonging, you know the community spirit where people are masterminding and helping each other. Well, that's my experience. What's yours? Read More

When Howard Stern talks, people listen. They may not always agree with what he says. In fact they often vehemently disagree, but it can be difficult to turn him off. The first time I actually heard him (after hearing so much about him), I found his routine to be obnoxious and shallow, yet I was Read More

90% of your business will come from recommendations from people in your community. When you help people in your community, they will learn to like and trust you. Relationship marketing differs from advertising.

Nurturing relationships will be your secret to success in 2011.

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“Winning isn’t everything; it’s the only thing.” You can either attribute this quote to UCLA Bruins football coach Henry Russell “Red” Sanders at a Cal Poly San Luis Obispo physical education workshop in 1950. Or you can credit the passage to American football legend, Vince Lombardi, who is on reco Read More

Here are some lessons you should learn on how to create a viral video for small businesses based on the biggest viral videos so far.
Online advertising, if done right, is a channel a small business advertising should look into because it does not require a lot of budget. What will take you $50,000 Read More

Marketing for small businesses isn’t easy—it requires time commitment, attention to detail, and the ability to stay ahead of trends. Thank goodness for online tools such as social media sites to facilitate conversation and online marketing strategies such as SEO so people can view our content. Here Read More

Will you patronize the business with 18 positive online reviews or the one with 2? Local search is the way businesses get found-online reviews have a huge impact. Read More