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Successful marketing is all about defining customer needs. But the fact is…how will you define customer needs if you don’t know who your customers are? Customer profiling should be the first thing you do after zeroing in on a business idea. Read More

Managing your time, your focus, your activities, and your outcomes is critical to making your number. Here are three places to focus to make your number. Read More

Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping the wings of this tech high flier. Read More

My free definition of marketing:Convincing people to want your stuff. Marketing is about creating desire. Marketing happens mostly in the mind of the consumer. Read More

Knowing how to create effective ad layout for print advertising is more important today than it once was. Print media is on a slow but steady decline. If you have chosen print advertising for your business, your layout must impress and inspire. Read More

Change for change sake! Unfortunately, too often when a new person moves into a management role, that's what happens. Whether needed, whether it is the right set of changes, new managers tend to change things. They seem to want to put their own "stamp" on the organization. We see this at all le Read More

A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site.

So, what does this mean? First, it means that simply having a Facebook page doesn’t lead to Read More

Understanding how our customer will make a buying decision is critical to our success in selling. It's common sense, it's trained into us as entry level sales people, but in my experience, sales people really don't understand it. Read More

WordPress’ ubiquity makes it a prime target for hackers. If you maintain a WordPress blog, here are three must-have security plugins that can help keep your blog safe, secure and online: Read More