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YPS has a client south-O-the-border that provides a never-ending stream of insights along with new perspectives on proven best practices. Just last week, I watched an exchange between their sales leader and one of the top reps that hit me (and the rest of the group) right between the eyes. It pla Read More
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The first week of April was a huge week for Linkedin, as the professional business social network has hit an important milestone: 100 Million Professionals. And they are proud of it! Read More
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Businesses all over the country are wondering about Social Media. How it fits into your marketing? Whether you should be spending more time on it? Or less? What channels should you be looking at? So here are the 5 channels most used by Social Media pofessionals. Read More
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While technology is important and continues to contribute to and improve B2B selling, it is not a replacement for the sales professional. True sales professionals can and do engage those who automation misses, which just happens to be the majority of the potential market. Read More
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Social coupon sites such as Groupon and Livingsocial have the potential to take a small business to a new level but can also backfire. Find out more... Read More
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When we create a blog post, a product or service - is it acceptable to make-do rather than feeling happy with what we've created? Without the right ingredients, it is tempting to "make-do", but is this really acceptable? A lesson from making flapjacks! Read More
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However becoming an established author is a life choice that comes with a very low success rate, and so, if you have a passion for creative writing you may want to start out with something a little bit more stable. The answer? Copywriting. Read More
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Do you remember the first time you felt uncomfortable when someone shared too much information about their personal life? It’s become common for people to compromise their own privacy. Often, they probably don't realise they're doing it. Read More
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In the early days of my Twitter usage I semi-randomly followed a bunch of people, hoping they’d follow me back and boost my number of followers. Because I followed so many people, I ended up seeing a lot of those Twitter autoresponder messages or auto-DMs. They usually say something like, “Hey, tha Read More
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Twitter has expanded its Local Trends Feature, a useful way for people to find out what topics are being talked about around the world, to 70 more locations, including new cities and countries, summing them up to more than 100 locations. Read More
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