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You've likely heard the phrase, it costs more to get a new customer than to keep a current customer. It's repeated so often it has practically become a cliché. However, clichés are often very accurate. Customer loyalty is perhaps one of the most important ingredients for long-term business success. Read More
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There’s a conspiracy afoot at Google to kill Facebook! It’s kind of funny. Earlier this week, I wrote a post about Facebook losing users in the US and I proposed that the rumor’s of Facebook’s demise are greatly exaggerated. Perhaps Google is trying to give Facebook a little nudge along?
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Automation has increased sales opportunities at the expense of quality. More leads means less time to cultivate and nurture relationships. Shoe leather is expensive, and, it’s easier and cheaper to send an email than make a phone call. Is customer experience suffering as a result? Read More
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In Praise of Non-Compliance

In Praise of Non-Compliance - http://wp.me Avatar Posted by iannarino under Sales
From http://wp.me 4695 days ago
Non-compliance means digging your heels in and making a good fight when there is a good reason to do so, when there is something worth fighting for.
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To successfully run the sample program as marketing strategy small businesses aim to reach maximum number of potential customers and get recommendations from influential experts. This post provides suggestions to make that happen. Read More
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Increase your youtube view with these top 4 ideas. Have more views grants you more exposure and the ability for your videos to go viral. Read More
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Because sometimes it's about honoring and paying tribute more than about making money.

Great job Budweiser! Read More
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Google is quickly rolling out a number of AdWords changes, including Google Correlation, communication ad extensions, charging for clicks on directions links in AdWords ads, embedded sitelinks and offer ads. Here's a summary of the latest on Google AdWords. Read More
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An email newsletter can be one of the most effective methods of online promotion — but you have to get names on your list for a newsletter to be truly useful. If you take the time to get sign ups in person, you’ve got a clear advantage.
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It seems odd to need to point it out, but authenticity isn’t easily attributed. It’s generally earned. So why do people out there still push their cause or products as if they’re making a hard-sell tv commercial? Read More
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