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Reading an article today about why businesses need to revolutionize their marketing got me thinking.

The article focuses on how marketers need to use new advertising strategies like Facebook, Twitter and blogs rather than traditional media like TV, print media, telemarketing and direct mail. Whi Read More

An inside look at how The Rise To The Top is making money now and made money in the past, plus some takeaways for your own endeavors. Read More

Writing a high quality article in a short amount of time, without breaking the quality is something many writers aim to achieve, but very few do. This failure happens due to the lack of a strong foundation--a lack that occurs because their attention is spent elsewhere on other things. Here are some Read More

Video: We caught up with Scott Stratten of Unmarketing to learn more about how small businesses can use social media and "unmarketing" in their companies.
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In one way or another, we are all in the customer service business. It takes customers to buy our products, and as with any job, customer support is always necessary. But, customer service is about a whole lot more than just support. Customer service is literally, the most defining aspect of your c Read More

When defining and refining a brand, many company owners do think of the big questions first. What is the company’s history, for example? What are the core values? Do all current products and services “fit” within the brand — and if not, why are they still there?
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If the internet wasn't already hurting the US Postal Service revenue, closing post offices surely will.

If the closures do happen, this action will not only cause a temporary inconvenience, but most likely affect how business is transacted in the future. I see even more businesses switching to Read More

So much for local marketing through social media. Only 15% of the average local business’s fans are in the city where the business is located, reports Roost.com, a social-media advisory company.The finding came from Roost’s Local Scorecards, which analyze audience distributions and other marketing Read More

Let me be clear, these people are very smart, experienced and dedicated to achieving their goals--each of which attacks some part of sales performance improvement. But I think part of my discomfort is rooted in how we solve complex problems. Read More