When defining and refining a brand, many company owners do think of the big questions first. What is the company’s history, for example? What are the core values? Do all current products and services “fit” within the brand — and if not, why are they still there?
Bits and Pieces: How Small Details Add Up to a Big Brand
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stepbystepmarketing.com under Marketing
From http://www.stepbystepmarketing.com 4667 days ago
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