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By Anita Campbell. Twitter, Facebook and other social media sites are excellent for raising awareness of – and developing an audience for – your blog. So then it becomes a question of how to get more people sharing your blog posts more frequently. In other words, how do you get more tweets, Faceb Read More

Peter Shankman recently spoke a Social Media Breakfast Maine. His actions on stage and off made an impression, and shows how he upholds his personal brand. Read More

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they Read More

The PR Verdict: “A” (Gold Star!) for Anderson Cooper and his PR regarding his coming out. Simple message, no details, well expressed, STOP.
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Great post about figuring out how much you should spend on getting new customers. If you don't know the Lifetime Value of your customer, this post will help you figure it out. Read More

Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy.
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So many of us love to write – or want to start writing on a regular basis – but we never seem to put pen to paper (or keyboard strokes to the computer). To get you writing, here are three tips I personally practice, and pass along to others when people tell me they want to write more. Read More

Almost 3 years ago I decided I needed a change - I had a great job with a great company, but it wasn’t making me happy. I knew I didn’t want another corporate job, but I wasn’t sure what I wanted. I spent a good 6 month investigating starting my own company. I joined workshops for women starting th Read More

Does AMC's The Pitch realistically depict the creative pitch process used by ad agencies? Read about what's real and what's manufactured for television. Read More