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Email marketing can be a very powerful way of promoting your website and keeping your users up to date with your latest content or offers. Read More

Here are the four big reasons to adopt responsive web design. It is the remedy for the mobile Internet, there’s really no need for a business site to have separate URLs for mobile browsers. Read More

Everything your users do or don’t do can be used to personalize and target your messages to them. Their actions provide the opportunity to reach out and deliver the right message at the right time. Event-based emails bridge the gap between these opportunities and better metrics. Read More

As new technologies emerge and rise in popularity, you need to continue to monitor and test your email marketing and templates to ensure compatibility. Read More

Thinking like a business can have unintended consequences on how consumers think *about* your business. A post about how seemingly sound business decisions can cause consumers to think twice about becoming customers. Read More

If it's true that the way we spend our money says worlds about our true priorities, then certain marketing choices betray how we really feel about our current customers. What decisions does your business make about its priorities, and what does that say to your customers? Read More

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Read More

Crowds gather for different reasons. Bad accidents. Public humiliation. Amazing spectacles. Runaway elephants. Weird clowns. Anything that fascinates people attracts them. Our social media definitely should not resemble a bad accident or be out of control like a runaway circus animal. It shouldn’t Read More

The other day I clicked on 4 banner ads on my iPhone's RottenTomatoes app, 3 went to non-mobile websites and the 4th for Tide went to a French mobile website. I guess P&G thought everyone in Canada speaks French. Parlez vous Anglais? Read More