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This is my piece on tapping your "rock star customers" that The New York Times just featured in its You're the Boss blog under "This Week's Bests." Read More

How many fans do you have on your Facebook fanpage? You do have one, right? Now, having a lot of fans is good right, but just having a high number of likes on your fanpage doesn’t say nothing yet.
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Engagement rates can be 5-15 times higher with newsletters than with traditional web display ads. Why not find what newsletter targets your perfect customer? Read More

The results of a study released in January of 2012 by the Australian think tank Ehrenberg-Bass Institute say that less than 1 percent of the people who “like” a brand actually engage with it. When it comes down to it, the level of engagement is much more important than the number of likes you have. Read More

Referrals are one way that a small business finds new clients, but referrals can sometimes be difficult to come by. With a little creativity, you can inspire your current clients to bring you new business on a regular basis.

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Writing a book has become an important credential in today's marketplace, and if you don't have one, you should give it some serious thought. Read More

According to Gallup's 2012 confidence survey, published in July, only 21 percent of Americans are confident in their financial institutions. The banking industry had the third lowest rating. Read More

With 82% of people who like brands on Facebook saying they do so because it is a good place to interact with the companies they love, how should your company feel when your customers click the unlike button? Here are three lessons you can take from the social media customers who abandon friendshi Read More

As a small business owner, you likely spend countless hours and energy crafting just the right marketing message for your product or business. But if you are not paying attention to the nuances of the piece and your intended audience, all your efforts will go to waste. How can you assure that won’t Read More