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Do you think social media is for the birds? Or is there an ocean of opportunity to explore? My skepticism for using social media as a B2B marketing direct response tool is waning quickly. Read More

Consumers are getting fed up with invasive advertisements on their mobile devices, while marketers think this type of advertising is working. Which is it? Read More

Today, in our first-ever video interview, we're talking to Shelley Roth, owner of Springboard Social Media, about her new book, Shedding Your Sales Shark: Lessons from a Recovering Sales Shark & How to Apply Them to Social Media Marketing & Life, launching on Wednesday, November 28. Read More

The role of the customer service in building trustworthy online business is often underestimated. Here's a few reasons why it is a crucial part of your company's success. Read More

As I mentioned in a tip here on September 27, DeWalt tool company has developed an iPhone app that is a standout. Construction pros can use it anywhere to estimate bids for construction jobs they’re bidding for. Each time they do, they are reminded that DeWalt makes their preferred tools.
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This week, we will review Activity Management System BTL, an application that enables advertising agencies to collect, manage, and analyze BTL project data. We will look at its interface, features, and see how it can be of use to you. Read More

Does your business do e-mail marketing? While some people have claimed e-mail is dead, recent surveys show that consumers actually like to get e-mails from businesses. Read More

You have a website. Chances are that you have a company Facebook page, and that you take part in other social media marketing initiatives. But should you have a Wikipedia entry about your company too? Read More

How much does it cost to get new customers? You probably make regular decisions about buying advertising and attending networking events. Today I share a tool to help make those decisions easier. Read More