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We also have mistaken concepts about using our time. Working harder, working longer are not necessarily the answers. If we are using our time poorly, working harder and longer just means we raise a sweat wasting more time. It ends up being meaningless, but we spend more time doing it. Read More

Are you struggling to get free leads from search engines? Want to improve your small business seo? here are some very useful tips by some SEO Experts. Read More

But more broadly, the issue really is, customers--most people, in fact--generally don't like to have their time wasted! Yes, insight is an important part of creating value based conversations and engaging the customer, but it doesn't stop there. In every interaction with the customer, we have to cr Read More

It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the pas Read More

Creating blog content is a great way to attract new readers, to get SEO benefits for your blog, and to establish your authority. But it shouldn’t be treated as just a one way communication vehicle. You’re not just pushing information out into the world. Read More

By Rieva Lesonsky. The holiday shopping season is here, and customers are poised to spend more than $586 billion on gifts this year—a 4.1 percent increase over last year. But not all of that action is taking place on Black Friday or Cyber Monday, or at the local mall. For smart small businesses who Read More

A re-cap of my experience at WordCamp 2012: on embracing the content path, obliterating roadblocks, the collision of worlds and creative content everywhere. Read More

In an effort to win in the content marketing game, we are producing content at an astounding rate. With the explosive growth of visual content channels like YouTube, Pinterest and Instagram, we churn out videos and images all in the hopes that it will drive traffic back to our site. And often it do Read More

There is often a gap between how the buying decision should be made and how it is actually going to be made. We call it the Procurement Gap. Read More