There’s a lot of hullabaloo about marketing to Millennials these days, but in all the frenzy, you might be forgetting about a very important demographic: Generation X. Aged 35 to 44, this often-ignored generation is important for marketers to target—but it’s important to target them correctly.
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Blog commenting is a great component of offsite SEO and white hat link building (provided it’s done right!) for numerous reasons. First off, leaving quality comments on industry blogs is a great way to build valuable links, both follow and no-follow, to your site. And even if they are no-follow lin Read More
Obviously if you are working with a fly-by-night or scummy SEO company, chances are your poor SEO results are directly caused by their actions (although you should have known you get what you pay for!). But what happens when you’re working with a reputable white hat SEO firm and you still aren’t se Read More
Three years ago this week, I created this blog aptly subtitled “Canadian SEO for Google Success” and I will be the first one to admit, I’ve truly enjoyed the opportunity to both write and ponder on all things pertaining to search engines.

Three years…that’s a lot of time…and in that time, we’ve Read More
Email campaign applications such as Pinpointe allow you to send out surveys, links to your website where customers can input their information; have tools such as autoresponders, split tests, and a whole lot more to help you maintain a more dynamic campaign that can align with your marketing and Read More
One of the major considerations in running a small business is having the best people beside you to help you realize the business’ dreams.
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Much has been written about how Web 2.0 and social media have changed everything. Rubbish. The fundamentals of business are unchanged. What has altered slightly is the average attention span – and how we process information.

People are becoming ever more skilled at detecting waffle and cutting Read More
Your clients and customers are going to get an avalanche of emails over the holidays. How can you improve the odds that they will notice and open your marketing emails over the next few months?
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Surely as a customer becomes loyal to your brand, you'd want to reward them, right? Our CEO thinks some brands are actually doing the opposite - punishing customers for their loyalty. Find out how companies are losing touch with their customers' needs. Read More
How one small business owner prioritises family
Paul Cox of SpinLessPlates is on a mission to enable himself and other small business owners to have more family time and less work time. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!