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Marketing continues to adapt to changing norms, and yet there are certain strategies which remain steadfast. A business news giant has dubbed this direct marketing channel as “dead” with the arrival of RSS and social media platforms such as Twitter and Facebook. Is it really? Read More

Improve sales follow-up with business card leads by using a smartphone scan app to electronically organize and integrate contacts into your email marketing software program --

Wouldn’t it be nice if there was a way you could just snap a picture of a business card right after you get it and have Read More

identifying and eliminating some of the hotspots in creating mass email campaigns, by managing the process with a hosted CRM solution Read More

Find out how Google does direct mail, plus get two big takeaways in this latest episode of Deconstructing Direct Mail. Click now and start watching. Read More

The phrase "direct mail is dead" has become a bit of a marketing cliche. While I agree that I generally pay less attention to direct mail than I did years ago, I seem to receive just about as much mail volume as ever. Anyway, the attached article offers some tips on getting more from your targeted Read More

Dennis Chang is changing the way text messages are used. In a world where all forms of communication seem to target the masses, text messaging seems to be the final frontier where mass-messaging has yet to saturate the market. Companies like GroupMe and Beluga are growing at rampant paces, and Lexe Read More

From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results --

With tighter marketing budgets, zeroing in on your target market territory and target cu Read More

A mobile SMS marketing campaign can be used to drive a lot of business through your doors during off peak hours. This is important to create long term growth. Read More

f your business predominantly operates online, you will no doubt have invested in web-based advertising. However, overlooking offline marketing altogether would be a mistake. Read More