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What’s the first step in creating an email that gets a reader to take action? Creating a compelling subject line. Forty percent of a person’s decision to read an email is based solely on the subject line. As such, it is critical your subject line grabs the reader’s attention from the minute it hits Read More
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Nearly every business engages in some form of email marketing as a way to reach customers and prospects. Lets take a look at Emma and MailJet, two companies that are gaining attention from businesses worldwide. Read More
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Constant Contact's new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers --

If you are targeting your existing customers to help grow your business, then it’s only Read More
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There’s a lot of buzz being generated about which email marketing services is the best to use. The two services gaining quite a bit of attention are Constant Contact and MailChimp. Let’s take a look at the two systems with the goal of helping you decide which program will work for your needs. Read More
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Corporate events are the ideal way to motivate employees or promote a company's products and/or services. Organizing a memorable event can draw in new customers or provide personnel with an educational experience that will further strengthen their on the job performance. Read More
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Nothing annoys a customer quite as much as being made a fool of. Yet this is exactly what happens when one of your promotions backfires by getting out of step with the customers’ actions. Read More
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Own a small business and struggling to grow, and still have a life? Check out this article revealing three lessons learned watching Infusionsoft grow. Read More
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Each time I design / hand out / receive a business card, I think: What a necessary evil. I know they have their place, but can we have another option to giving out / receiving business cards? Read More
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There’s money to be made in email marketing. The problem is that if you own a small company, you probably lack the resources to manage your campaigns effectively. Here are three online apps that can help.
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Direct mail marketing continues to be a top tactic for small business marketers, reinventing itself as a key part of an integrated marketing program. Read More
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Share your small business tips with the community!
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Share your small business tips with the community!








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