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Good data hygiene is a responsibility of all direct marketers. Read these tips and keep your email marketing data clean and focused. Read More

Did you know that simply registering a business name doesn't stop someone else from using it? That's why you should protect your business name by registering it as a trademark. Read More

While personal branding has become big news in the online world with everyone and their mothers seemingly creating a name for themselves by creating a “brand” around their product or service, personal branding when you’re not online is equally important Read More

This article uses the example of Toyota's recent spamming faux pas during the Superbowl to illustrate how every business, organization or corporation big or small needs to look out for social media pitfalls. A suggested solution is more stringent use of a CRM solution to control the target audience Read More

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training courses that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you own hands Read More

Realtors have a kick butt marketing model that I’m going to expose for you. Love them or hate them, learn how you can benefit from them right now. Read More

Having a presentation and speaking to an audience be it big or small is part of being a network marketer unless your network marketing campaign is only focused on the internet. What most network marketers fail to do is to acknowledge that speaking in front of an audience is a skill that they should Read More

Leave your email etiquette no-no and your Twitter username in the comments section and moderators will pick the best, most disastrous, one to avoid.

A pretty good idea, I have seen some really bad use of email. Read More

There are some fabulous tips here to ensure that your direct mail gets opened, rather than chucked straight in the bin! Read More