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With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. Many companies have had success by getting their audience to scan with their mobile phones and submit their contact info for a contest, donate to Read More

“With between 70% and 80% of future sales coming from data segments already engaged with your brand, using engagement segmentation to drive sales can be extremely effective,” write Matthew Kelleher and David Rowe in a new white paper from RedEye.com. Read More

Do you have a branding strategy for your online presence on social media sites? Does your social media username brand you, your business or your product? Read More

Small business owners must understand the power of staying connected to their list of customers, clients, prospects, leads and everyone else. Here's how. Read More

With the rise on online marketing, real-world advertising is often overlooked. However, offline marketing comes in a great diversity of forms and it pays to explore some or all of them. Read More

The emails that you use to communicate with your existing and potential customers are incomplete without a call to action 0r CTA. Words that encourage the email recipient to take an immediate action are referred to as call to action. 10 tips to design effective ‘calls to action’ that will compel yo Read More

A well-designed business card can help boost your business and brand awareness. For example, have you ever wondered why some business cards get saved while others do not? Perhaps it’s the person giving the card, or the product/service they provide. But most likely, chances are business cards that g Read More

Creative direct mail marketing will make your business stand out. Check out these tips and examples. Read More

Once you begin to reach a level of success as a business owner you will start to get calls asking you to be a speaker. This can be a great way to get the word out on your business. It can position you as an expert. Think of public speaking as one to many networking. Having said that if you aren't Read More