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How Advertising Works Our Nerves (In a Good Way) - http://www.marketingpilgrim.com

Posted by JohnH under News
From http://www.marketingpilgrim.com 5993 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm

At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

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8 Steps to running your business on (mostly) free apps

Posted by ArmadaIG under Technology
From http://foundread.com 5997 days ago
Made Hot by: on November 29, 2007 7:03 pm

If you spend, or plan to spend, substantial dollars on Web services or software support for your startup, you'll want to read this post. I'm going to show you how, with my 8 Steps to Running Your Business Off Low-Cost Web-Apps, it is possible to run a substantial company on software services and infrastructure that are either entirely free, or ava Read More

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Two Really Dumb Sales Questions

Posted by ArmadaIG under Sales
From http://blogs.bnet.com 5996 days ago
Made Hot by: on November 29, 2007 6:03 pm

Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More

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What Economic Slowdown? Small Businesses Grow Stronger

Posted by ArmadaIG under News
From http://www.nytimes.com 5997 days ago
Made Hot by: on November 29, 2007 6:03 pm

Even as oil prices surge, the housing market contracts, Wall Street reels and multibillion-dollar deals falter, small businesses are flourishing and, in fact, are helping to buoy the economy, experts say. Last week, for example, a monthly report showed an increase in private sector employment in October of 106,000. That included a surge of 63,000 Read More

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Relationship Marketing Builds Illusionary Loyalty as Salespeople Capture Customers' Hearts

Posted by jnelson under Sales
From http://www.newswise.com 5996 days ago
Made Hot by: on November 29, 2007 6:03 pm

The battle to win and keep customers in an increasingly competitive and crowded marketplace has become tougher as more companies and products are available to the free world. In response to these competitive pressures, companies are increasing efforts to build customer loyalty --commonly referred to as relationship marketing -- but have these effo Read More

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Personal Assistants on Call, Just Not in the Next Office

Posted by ArmadaIG under Human Resources
From http://www.nytimes.com 5997 days ago
Made Hot by: on November 29, 2007 6:02 pm

IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprie Read More

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The Qualities of a Good Digg Title

Posted by LeeAdams under Online Marketing
From http://www.pronetadvertising.com 5998 days ago
Made Hot by: on November 29, 2007 5:42 am

Each day, thousands of stories are submitted to Digg by its users, who often have vastly different reasons for submitting them. Some use Digg as just a personal bookmarking service, while others submit their own content in the hopes that it will get attention from others. Still others just want to share good, quality content with the world. In any Read More

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Get Demographic And Geographic Market Research Data For Free

Posted by LeeAdams under News
From http://www.pinnycohen.com 5998 days ago
Made Hot by: on November 29, 2007 4:42 am

Market research has the power to make or break any business idea you have. Luckily, the U.S. Census Bureau tracks just about every useful detail about our cities. Whereas it would normally be a major headache to sift through all of the data, I use a site that cuts down my research time to just a few minutes. Enter ZipSkinny.com, still in beta, w Read More

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Facebook in Pinstripes

Posted by alphalife under Strategy
From http://blogs.bnet.com 6002 days ago
Made Hot by: on November 25, 2007 7:43 pm

Forget Microsoft Office and Excel. Your next powerful business tool could be Facebook. Andy McAfee, a Harvard Business School professor and an expert on Web 2.0 technologies and their applications in business, argues that social networking software brings certain types of people together in a much more efficient (and potentially cheaper) way than Read More

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Pre-written emails to the rescue

Posted by Becky under Marketing
From http://www.ducttapemarketing.com 5999 days ago
Made Hot by: on November 25, 2007 7:43 pm

Email is awfully invasive, no way around it these days, but it's also awfully effective for all types of communication and response. One of the ways that I've found to get a little bit of control over the beast, while also making sure that my responses are well crafted, is to pre-write email responses to many of the common requests I receive. The Read More