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IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprietors can have personal assistants to conduct research, monitor the Web, make appointments and even give them a wake-up call and tell them to get some exercise — all for as little as $15 an hour.
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Or I could just hire a U.S. based small business owner. Nothing against the Indians, but I don't want to receive a singing telegram from them either. Have you seen those Bollywood music videos on Youtube? Ouch! My ears!